There has been a huge amount of research into CoQ10 over the years which we have followed closely as our Technical Director (now retired) was one of the original researchers that discovered CoQ10. So we were the first company to provide CoQ10 in vegetable oil base, as research showed that it was better absorbed like this, and from our knowledge of this fascinating nutrient we know that naturally sourced CoQ10 is the best.
Absorption is everything - many cheap CoQ10's use the dry form of CoQ10 presented in tablets or hard shell capsules, however, there is plenty of evidence that shows CoQ10 is best absorbed when it is 'dissolved' in a high quality vegetable oil, such as sunflower seed oil. We take this oil and encapsulate it in a soft gel capsule, to preserve the precious nutrients. So, when comparing prices it's important to be clear which process is being used; price alone is not enough on which to make a judgement about value!
CoQ10 is found in the mitochondria of our cells, where glucose is converted in to the energy our body needs to power our metabolism and drive our muscles which is why the heart contains the highest concentrations of CoQ10.