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Personalised nutrition explained

Personalised nutrition explained

Personalised nutrition is a term you might have heard thrown about, but what actually is it and how can it benefit you? Read our guide and try our personalised nutrition quiz to find out.

What is personalised nutrition?

Personalised nutrition is built on the premise that one size doesn’t fit all. This underlying principle of nutritional therapy recognises that we’re unique individuals with varying needs based on genes, age, sex, lifestyle, physical activity, and environmental factors. Harnessing this information means we can use a targeted nutritional approach to improve different areas of health, including immunity, sleep, mood, and cognition. 

How can personalised nutrition help me?

Unlike general dietary and lifestyle guidelines – calls to eat more vegetables, do more exercise, and get more sleep – personalised nutrition is rooted in your body’s unique responses. Understanding your specific needs means you can better grasp the food and supplements you should incorporate into a healthy eating plan.

Increasingly, research suggests that a personalised approach is far more effective than general nutrition advice. In a systematic review of 11 studies comparing the effects of personalised nutrition with general dietary advice, researchers found that people were more likely to improve their diets when they received personalised nutrition advice than those who received general guidance (1).

Data even suggests that identical twins, who share the same DNA, have different nutritional needs (2).

How do I get started with personalised nutrition?

One way to optimise your health is taking a few minutes to fill in our personalised nutrition quiz, designed with the help of nutrition experts. Using highly proficient machine learning, we can reveal the right supplements for your needs based on the information you provide, such as your diet, lifestyle, and long-term health goals.  

Click here to take our short nutrition quiz today!

How do I know who to trust?

In recent years, the health and wellness space has become saturated with nutritional supplement companies, many of whom now have personalised nutrition offerings. It’s hard to know who to trust.

With 40+ years’ experience under our belts, we pride ourselves on being veterans in the field. Driven by a passion for nutrition science, we use the highest quality nutrients in our formulations to ensure the best purity and potency. Besides responsibly sourcing and rigorously checking our ingredients, we also offer a free Nutrition Advice service where you can discuss your specific requirements or current regime, simply call 01892 552 175 for assistance.

Find out more

If you would like to delve deeper into personalised nutrition, you can contact our team of expert Nutrition Advisors who are on hand to provide free, confidential, bespoke nutrition advice. Should you have any questions regarding a specific health concern or further supplements to add to your regime, please reach out to them. 



  1. , Does Personalized Nutrition Advice Improve Dietary Intake in Healthy Adults? A Systematic Review of Randomized Controlled Trials. Advances in Nutrition. ;12, 3: 657–669.

  2. , Human postprandial responses to food and potential for precision nutrition. Nat Med. ;26, 964–973.


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Our Author - Olivia Salter


Olivia Salter has always been an avid health nut. After graduating from the University of Bristol, she began working for a nutritional consultancy where she discovered her passion for all things wellness-related. There, she executed much of the company’s content marketing strategy and found her niche in health writing, publishing articles in Women’s Health, Mind Body Green, Thrive and Psychologies.

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