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Vitamins & Supplements
Health Foods

Cheryl Mason, Senior Brand Manager

From the moment she joined in 1990, Cheryl has come to live and breathe the core values of Nature’s Best®. As Senior Brand Manager, she’s responsible for bringing much of the Company’s vision and beliefs to life through a range of mediums.

Cheryl is at the forefront of our branding and marketing efforts. Not only does she ensure that all communication sings off the same hymn sheet, but she spearheads campaigns that are compelling, creative and customer-focused. In a nutshell, she strives to uphold the integrity and appearance of Nature’s Best®. And as a self-professed health buff, we couldn’t think of a better person for the job!
Cheryl’s herbal hero is our Rosehip 10,000mg. Why? For the sole reason that it’s cured her clicking thumb – what a result!

Did you know?
Cheryl is currently learning to swim and can often be caught sneaking off for lunchtime lengths.

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Samantha Thorne, Procurement Manager

In 2013, Sam joined Nature’s Best® as our Demand Manager. As the job title would suggest, she has the chief responsibility of looking after the entire stock for the business, which means overseeing the replenishment and forecasting of all the supplements. So, ultimately, it’s thanks to Sam that your favourite Nature’s Best® products are always in stock!

Sam has always pursued a career in purchasing; she knew it was her calling when she was 18 years old and working in a card shop.  During her time there, she discovered that her passion wasn’t on the shop floor, but rather dealing with large quantities of stock. And lucky for us, this keen enthusiasm has always remained!

Sam would be lost without her supply of Nature’s Best® Body Butters – her favourite being the Red Berry blend. She claims that it gives her hands the TLC they need, especially in harsh winter months, and she can never be spotted without a selection on her desk.

Did you know?
Two years ago, Sam hiked up Cairn Gorm in Scotland. Next on her agenda is Machu Picchu in Peru!

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Anita Willis, Customer Service Manager

Anita has been with Nature’s Best® from the beginning, when she joined the team in 1986. She has the chief task of heading-up the Customer Service team – the friendly bunch who are responsible for processing tens of thousands of orders every year.

Over the years, Anita has come to uphold and champion much of what Nature’s Best® stands for. Not only does she ensure the highest level of customer service is delivered by her team of advisors, but she works tirelessly to communicate our values in all that she does. 

Anita is a loyal fan of the Multi-Guard® Balance supplement, claiming it works miracles for her. It’s energising, nourishing and stabilising – what more could you want from a multi?

Did you know?
When Anita can steal a moment to herself, she loves curling up with a good psychological thriller.

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Keith Willis, Operations Manager

Prior to joining Nature’s Best® in 2008, Keith was awarded the Six Sigma Black Belt in management. This, along with his wealth of experience in consulting and accountancy, has enabled him to take the position of Operations Manager in his stride. 

Keith oversees much of the Company’s daily workings; managing the stock department, supervising the warehouse production, and sourcing the Company’s medicinal products. He also has the important responsibility of analysing all the data produced, which is used for everything from Marketing to Sales.

As a keen cricket player, Keith’s go-to supplement is our MagAsorb® 375mg. Over the years, he’s found that taking magnesium significantly improves his hydration levels, which keeps his game on point and prevents fatigue on the pitch.

Did you know?
When Keith isn’t roped into being the Nature’s Best® taxi man (as he often is!), he enjoys playing league cricket.

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Keri Filtness, Nutrition Advice Manager

With over 17 years in the industry, Keri has become our nutritional advice guru. She has the very important role of coordinating all the nutrition advisors – the friendly bunch of nutritional nerds who provide guidance on any of our products and supplement regimes. Nature’s Best® prides itself on delivering this free service, so you can imagine the phone lines get pretty busy on a day-to-day basis. However, with Keri manning the deck, everything always runs smoothly.

Keri’s role is fundamental to the whole mechanics of Nature’s Best®; she represents nutrition advice in all meetings and conferences, deals with the quality of the department, and works to ensure that everything is as customer-driven as possible.

Keri’s product pick is our Fish Oil 1,100mg. Not only does it supercharge her DHA levels, she claims, but it keeps her entire body in working order: from her eyes to her brain! 

Did you know?
Keri is an avid Ice Hockey fan and supports the Toronto Maple Leaves.

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